Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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Chevrolet Begins Taking Orders for Volt in Canada

General Motors is adding Canada to the list of countries that will soon get the Chevrolet Volt as starting from today, the company’s dealers in seven key regions across the country will begin accepting orders for the extended range electric vehicle, with prices starting from at CA$41,545 (equal to US$43,780 at today’s exchange rates). Read more »

VIDEO: Geely’s McCar Bundles Four Seats and a Scooter in a Mini Package

At the 2011 Shanghai Auto Show, Chinese automaker Geely displayed an interesting concept car called McCar, whose funny name reportedly stands for “Magic car” and “Motorcycle Car” , and has nothing to do with the famous chain of fast-food restaurants – unless you take into consideration the fact that there is a folding electric scooter sandwiched between the rear seats of the car… Read more »

Sic…Lexus Becomes Official Supplier to HSH Prince of Monaco who will use an LS Hybrid for his Wedding

For those who still believe in the institution of monarchy and the legitimacy of kings, queens and royalty in general in this day and age (…some 2,500 years after the Athenians gave birth to democracy), 2011 will be marked by the royal weddings of Prince William to Catherine Middleton, and to a lesser extent, Prince Albert II of Monaco to Miss Charlene Wittstock.

If you wondering what all this has to do with the world of automobiles, Lexus’ European division announced today that it has received the royal stamp of approval from His Serene Highness [HSH] Prince Albert II of Monaco. The latter appointed the Japanese automaker as the official supplier of luxury cars to the blue-blooded residents of the Sovereign Prince of Monaco.

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Chevrolet Volt and Nissan Leaf Receive Top IIHS Safety Ratings in Crash Tests

The Insurance Institute for Highway Safety (IIHS) released the results of the first-ever U.S. crash test evaluations of plug-in electric cars, with the two EVs earning the highest safety ratings. The Chevrolet Volt and Nissan Leaf were awarded the top rating of “good” for front, side, rear and rollover crash protection.

Since both cars are fitted as standard with electronic stability control systems, they also qualified as winners of Top Safety Pick, the Institute's award for state-of-the-art crash protection.

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Chevrolet Reveals 38-MPG 2013 Malibu ECO at New York Auto Show

Along with the standard version of the all-new 2013 Malibu, Chevrolet also introduced the ECO-flavored variant of its mid-size sedan at the New York Auto Show. The Malibu ECO returns a fuel consumption of 38 mpg (6.19 liters/km) on the highway and 26 mpg (9 liters/100 km) in the city, with Chevrolet boasting that it’s the most fuel-efficient midsize sedan in the company's 100 year-long history.

The new version features GM’s eAssist “light electrification” technology, which is the company’s way of saying it is a micro-hybrid car. The eAssist uses a lithium-ion battery and an electric motor-generator to enable regenerative braking electric assist and start-stop functionality.

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New Suzuki Kizashi EcoCharge Concept Previews Hybrid Version

Since Toyota launched the gasoline-electric hybrid Prius in 1997 (because let’s face it, Toyota was the one that made hybrids a household name), more and more automakers are following in the Japanese automaker’s footsteps. Oddly enough , Suzuki isn’t one them, at least not until now as the carmaker has expressed its intention to launch a hybrid version of the Kizashi sedan in the very near future.

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Toyota Rolls Out Online Ordering Site for Upcoming Prius Plug-In Hybrid

In preparation for the 2012 market launch of its new Prius Plug-in hybrid (PHV), Toyota's U.S. division announced the introduction of a new online order system that will kick off later this year.

Customers who are interested in the Prius Plug-in hybrid are invited to register on Toyota's website in order to have first access to the online order system when it becomes available later in the year. Appropriately, the first phase of the online order program, called Priority Registration, will launch on Earth Day, April 22, 2011.

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